Curves - Situation Analysis Essay -- essays research papers

Situation AnalysisClient AnalysisCurves International is a world-renowned womens only fitness center, a pioneer in the express workouts. Curves target client base consists of all types of women from the busy executive to the ultra busy association football mom, and most importantly, Curves caters to women who overall want to be healthy. Curves makes exercise fun and beneficial for women regardless of fitness goals. Curves clients perceive it more than a gym, but as a support group and a social outing for some. Its a place that for an hour a woman can feel intelligent about herself and the goal shes working towards. Customers like the no frill, no hassle workouts. Its a place where women could feel comfortable. Curves offers a oasis where women can feel comfortable to let their guard down and have a good sweat. Women be also drawn to Curves because Curves has strong brand equity. Their tonus of service, revolutionary design to the express workout is number one in the womens fitn ess industry. In todays day and age, there are more women in the workforce, along with more working mothers, all which lead to a fast paced life style trying to juggle career, family, and home, which represent a very similar lifestyle for women in National metropolis. The market for womens fitness services and products has never been greater and continues to grow. Women represent 50.8% of the US population. National City has a population of 56,472, with 50% of the population being female. Of the ...