Management History Module

Exercises  © 2008 Prentice Hall, Inc. All rights reserved. 1–1 Multiple choice †¢ †¢ †¢ †¢ Whereas _____________ is concerned with Whereas the means of getting things done, _____________ is concerned with the ends, or attainment of organizational goals. or a. effectiveness; efficiency b. efficiency; effectiveness c. effectiveness; goal attainment d. goal attainment; efficiency Answer: b  © 2008 Prentice Hall, Inc. All rights reserved. 1–2 †¢ †¢ †¢ †¢ An organization is ______________. a. the physical location where people work b. a collection of individuals working for the collection same company same c. a deliberate arrangement of people to eliberate accomplish some specific purpose accomplish d. a group of individuals focused on profit group making for their shareholders making Answer: c  © 2008 Prentice Hall, Inc. All rights reserved. 1–3 †¢ †¢ †¢ †¢ †¢ Operatives are defined as employees w ho Operatives ___________. ___________. a. report to top executives b. report to middle managers c. supervise others d. have no others reporting to them Answer: d  © 2008 Prentice Hall, Inc. All rights reserved. 1–4 True/False question †¢ †¢ †¢ †¢ The roles of figurehead, leader, and liaison are The all interpersonal roles. all Managers who are effective at meeting Managers rganizational goals always act efficiently. organizational Determining who reports to whom is part of the Determining controlling function of management. controlling All organizations develop a structure that All defines and limits the behavior of members of the organization. the v  © 2008 Prentice Hall, Inc. All rights reserved. ? ? v 1–5 Blank filling †¢ †¢ †¢ Katz found that managers needed four Katz essential general skills: ( ), ( ), ( ), ( ). ), Today, the basic management processes are Today, considered to be ( ), ( ), ( ), ( ). ), Mintzberg found that m anagers perform 10 found different roles, which can be grouped under hree categories: ( ), ( ), ( ).  © 2008 Prentice Hall, Inc. All rights reserved. 1–6 Short Answer †¢ Explain what is meant by the term Explain â€Å"management†. †¢ Describe the four primary processes of Describe management. management. †¢ Summarize the essential roles performed by Summarize managers. managers. †¢ Describe the difference between managers and Describe operatives. operatives.  © 2008 Prentice Hall, Inc. All rights reserved. 1–7 History Module THE HISTORICAL ROOTS OF CONTEMPORARY MANAGEMENT PRACTICES  © 2008 Prentice Hall, Inc. All rights reserved. 1–8 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 2008 Prentice Hall, Inc. All rights reserved. XY ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 1–9 Adam Smith’s Contribution To The Field Of Management †¢ Wrote the Wealth of Nations( ) (1776) Advocated the economic advan tages that organizations Advocated and society would reap from the division of labor: Increased productivity by increasing each worker’s skill Increased and dexterity. Time saved that is commonly lost in changing tasks. Time The creation of labor-saving inventions and machinery. The saving  © 2008 Prentice Hall, Inc. All rights reserved. 1–10 The Industrial Revolution’s InfluenceOn Management Practices †¢ Industrial Revolution Machine power began to substitute for human power Machine Lead to mass production of economical goods Lead Improved and less costly transportation systems Improved became available Created larger markets for goods. Created Larger organizations developed to serve larger Larger markets Created the need for formalized management practices. Created  © 2008 Prentice Hall, Inc. All rights reserved. 1–11 I. Classical Contributions †¢ Classical Approach Classical The term used to describe the hypotheses of the The scientif ic management theorists and the general dministrative theorists. Scientific management theorists Scientific – Fredrick W. Taylor, Frank and Lillian Gilbreth, Fredrick and Henry Gantt and General administrative theorists General – Henri Fayol and Max Weber  © 2008 Prentice Hall, Inc. All rights reserved. 1–12 ——Frederick Taylor †¢  ·  · (1856-1915), †¢ †¢  © 2008 Prentice Hall, Inc. All rights reserved. 1–13 Scientific Management †¢ Frederick W. Taylor The Principles of Scientific Management (1911) The Advocated the use of the scientific method toAdvocated define the â€Å"one best way† for a job to be done Believed that increased efficiency could be achieved Believed by selecting the right people for the job and training them to do it precisely in the one best way. To motivate workers, he favored incentive wage To plans. Separated managerial work from operative work. Separated  © 2008 Prenti ce Hall, Inc. All rights reserved. 1–14 †¢ †¢ †¢ â€Å" †, , : 1. ; 2.  © 2008 Prentice Hall, Inc. All rights reserved. 1–15 †¢ , , : (Time Study)†Ã¢â‚¬â€Ã¢â‚¬â€ , â€Å" (Motion Study)†Ã¢â‚¬â€Ã¢â‚¬â€ , , ?, , , , ,  © 2008 Prentice Hall, Inc. All rights reserved. 1–16 †¢ Shovel Experiment Shovel †¢ Pig-iron Experiment †¢ High-speed Steel Experiment  © 2008 Prentice Hall, Inc. All rights reserved. 1–17 †¢ : †¢ : , 22P ,  © 2008 Prentice Hall, Inc. All rights reserved. 1–18 †¢ †¢ 12T, :47. 5T †¢ :$1. 15, :$1. 85 †¢ —— †¢ , —— †¢  © 2008 Prentice Hall, Inc. All rights reserved. 1–19 †¢ 26? †¢ 80 †¢ †¢ , †¢  © 2008 Prentice Hall, Inc. All rights reserved. †¢ 1–20 Taylor’s Four Principles of Management P24 1. Develop a s cience for each element of an individual’s work, which replaces the old rule-of thumb method. 2. Scientifically select and then train, teach, and develop the worker. (Previously, workers chose their own work and trained themselves as best they could. 3. Heartily cooperate with the workers so as to ensure that all work is done in accordance with the principles of the science that has been developed. 4. Divide work and responsibility almost equally between management and workers. Management takes over all work for which it is better fitted than the workers. (Previously, almost all the work and the greater part of the responsibility were thrown upon the workers. )  © 2008 Prentice Hall, Inc. All rights reserved. 1–21 P24 †¢ †¢ †¢ †¢ :1911 : ; , 2008 Prentice Hall, Inc. All rights reserved. 1–22 †¢ :  · ?, —— , 12 20? , ?1 30? , 1921 1  © 2008 Prentice Hall, Inc. All rights reserved. 1–23 †¢ â €Å" † , †¢ , ?, , (? )?  © 2008 Prentice Hall, Inc. All rights reserved. 1–24 (2) †¢ , , ?:â€Å" , , , , † †¢ , , —— .  © 2008 Prentice Hall, Inc. All rights reserved. 1–25  © 2008 Prentice Hall, Inc. All rights reserved. 1–26 General Administrative Theory †¢ General Administrative Theorists General Developed general theories of what managers do Developed and what constitutes good management practice Henri Fayol (France) Henri Fourteen Principles of Management: Fundamental Fourteen or universal principles of management practice †¢ Ideal bureaucracy Ideal Max Weber (Germany) Max Bureaucracy: Ideal type of organization Bureaucracy: haracterized by division of labor, a clearly defined hierarchy, detailed rules and regulations, and impersonal relationships  © 2008 Prentice Hall, Inc. All rights reserved. 1–27  · †¢ 1860 ? · †¢ †¢ â€Å"? †, à ¢â‚¬ ¢ 40 (Henry Fayol, 1841-1925),  © 2008 Prentice Hall, Inc. All rights reserved. 1–28 : 1916 †¢ †¢ : †¢ :14  © 2008 Prentice Hall, Inc. All rights reserved. 1–29 EXHIBIT HM–2 Fayol’s Fourteen Principles of Management 1.Division of Work 8. Centralization 2. Authority 9. Scalar Chain 3. Discipline 10. Order 4. Unity of Command 11. Equity 5. Unity of Direction 12. Stability of Tenure of Personnel 6. Subordination of Individual Interests to the General Interest 13. Initiative 14. Esprit de Corps 7. Remuneration  © 2008 Prentice Hall, Inc. All rights reserved. 1–30  · †¢ ? †¢ †¢ : †¢ †¢ †¢  · (Max Weber, 1864-1920),  © 2008 Prentice Hall, Inc. All rights reserved. 1–31 EXHIBIT HM–3 Weber’s Ideal Bureaucracy 1.Division of Labor 2. Authority Hierarchy 3. Formal Selection 4. Formal Rules and Regulations 5. Impersonality 6. Career Orientation  © 2008 Pren tice Hall, Inc. All rights reserved. 1–32 ? ? , :  © 2008 Prentice Hall, Inc. All rights reserved. 1–33 II.  · †¢ 1924-1932 (Hawthorne) †¢ (George Elton Mayo, 1880-1949),  © 2008 Prentice Hall, Inc. All rights reserved. 1–34 †¢ †¢ †¢ †¢ Illumination Experiment Incentives Experiment  © 2008 Prentice Hall, Inc. All rights reserved. 1923-1927 927-1929 1929-1932 1929-1932 1–35 Hawthorne Studies †¢ A series of studies done during the 1920s and series 1930s that provided new insights into group norms and behaviors norms Hawthorne effect Hawthorne Social norms or standards of the group are the Social key determinants of individual work behavior. †¢ Changed the prevalent view of the time that Changed people were no different than machines. people  © 2008 Prentice Hall, Inc. All rights reserved. 1–36 MG2-25 †¢ â€Å" † ?â€Å" † †¢ , †¢ , †¢  © 20 08 Prentice Hall, Inc. All rights reserved. –37 —— A B ( —> ) C D E F G H  © 2008 Prentice Hall, Inc. All rights reserved. 1–38 MG2-26 ? ? †¢ ( ), , †¢ : â€Å" † †¢ â€Å"? †  © 2008 Prentice Hall, Inc. All rights reserved. 1–39 II. Human Relations Movement †¢ Based on a belief in the importance of Based employee satisfaction—a satisfied worker was employee satisfied believed to be a productive worker. believed †¢ Advocates believed in people’s capabilities and capabilities ere concerned with making management practices more humane. practices Dale Carnegie . Dale Abraham Maslow Abraham Douglas McGregor Douglas  © 2008 Prentice Hall, Inc. All rights reserved. 1–40 III. The Quantitative Approach †¢ Operations Research (Management Science) Evolved out of the development of mathematical and Evolved statistical solutions to military problems during World War II. Involves the use of statistics, optimization models, Involves information models, and computer simulations to improve management decision making for planning and control.  © 2008 Prentice Hall, Inc.All rights reserved. 1–41 †¢ †¢ †¢ †¢ †¢ , , ,  © 2008 Prentice Hall, Inc. All rights reserved. 1–42 Social Events That Shaped Management Approaches †¢ Classical Approach The desire for increased efficiency of labor intensive The operations †¢ Human Resources Approach The backlash to the overly mechanistic view of The employees held by the classicists. The Great Depression( ) The †¢ The Quantitative Approaches World War II armament production World  © 2008 Prentice Hall, Inc. All rights reserved. 1–43IV. Management Theory Jungle (Harold Koontz) Management †¢ In 1961, Harold Koontz concluded that there existed a â€Å"Management Theory Jungle† ( ) †¢ The diversity of approaches to the study of The management—functions, quantitative emphasis, management functions, human relations approaches—each offer human each something to management theory, but many are only managerial tools.  © 2008 Prentice Hall, Inc. All rights reserved. 1–44 Management Theory Jungle , †¢ (Harold Koontz) â€Å" †? †¢ †¢ †¢ †¢ †¢ †¢ (? ) The Management Process School (? The Empirical School The (? ) The Human Behavior School (? ) The Social System School (? ) The Decision Theory School (? ) The Mathematical School  © 2008 Prentice Hall, Inc. All rights reserved. 1–45 What is the Process Approach? †¢ Process Approach Process Planning, leading, and controlling activities are Planning, circular and continuous functions of management. †¢ †¢ †¢ ,  ·? ?, â€Å" †, †¢ †¢  © 2008 Prentice Hall, Inc. All rights reserved. 1–46

Boy Scouts of America

This controversial First Amendment case was heard by the United States Supreme Court in 2000, on appeal from New Jersey’s Superior Court. The dispute arose between the Boy Scouts of America, specifically a New Jersey troop, and a man named James Dale. Dale was an adult Boy Scout and a troop leader in New Jersey. He was also openly homosexual and a gay rights activist. The Boy Scouts were not aware of Dale’s sexual orientation until he attended a seminar that dealt with the needs of homosexual teenagers which was covered by a local newspaper.When the Boy Scouts discovered that Dale was in fact a homosexual, they kicked him out of the organization, claiming that his sexual orientation directly opposed the values they wished to instill in the young members of their group. Dale filed suit in the New Jersey Superior Court. He asserted that when the Boy Scouts revoked his membership, they violated New Jersey law. That law forbids discrimination based on a person’s sexu al orientation in places of public accommodations. The Court ruled in favor of Dale. The Boy Scouts however, believed that their constitutional right of expressive association had been violated.That First Amendment right allows organizations with selective membership standards to forbid membership to anyone who does not meet those standards. The Boy Scouts appealed the judgment to federal court. At the Supreme Court, the decision of the state court was overturned, ruling in favor of the Boy Scouts. The Court provided that the Boy Scouts were selective in accepting members into the organization since they only accept boys over the age of ten, and therefore the group had only practiced their First Amendment right of expressive association.Furthermore, the scout oath illustrated the group’s opposition to homosexual behavior. When members say the oath, they promise to keep themselves â€Å"morally clean†. Alongside the membership standards, the oath essentially won the cas e. This case, while controversial, was decided correctly. The freedom to associate allows groups to gather for any purpose. The freedom of speech allows those groups to speak of their ideas. Freedom of expression is really only a combination of the two. The First Amendment protects groups from being forced to admit members who directly defy their purposes.The same would have applied no matter the group in question. Imagine if the NAACP was forced to admit a man who openly expressed hatred toward African Americans, or a group meant for veterans that was forced to admit an anti-war advocate. This type of forced inclusion into the organization would really disrupt the business of the group. Sometimes, it would make the group pointless altogether. Most likely we would not see membership refusals such as those mentioned as a case of discrimination. It is simply a conflict of interest.The Supreme Court’s decision in Boy Scouts of America v. Dale is extremely relevant to society as a whole, especially to those individuals who are members of certain organizations who practice selective membership standards. No one wants to attend a church that was forced to hire an atheist preacher. No little girl wants to show up to her Girl Scout meeting to find that a little boy has become her fellow scout. As individuals, we like to surround ourselves with people who share similar qualities and characteristics with us.We enjoy gathering with others who share our opinions and purposes. Had the Supreme Court ruled differently in this case, this type of activity could easily be considered discriminatory and punishable by law. While the decision was unfortunate for James Dale, it upheld the Boy Scouts’ constitutional rights, and protected society’s rights as well. In the article, Police in Gun Searches Face Disbelief in Court, New York Times reporter Benjamin Weiser discusses the growing trend of unconstitutional searches conducted by police officers in May of 200 8.One such illegal search happened in New York to a man who was carrying a pistol. In court, the officers involved testified that they had just cause to search the suspect. They claimed, â€Å"He was loitering, sweating nervously and had a bulge under his jacket† (Weiser). The judge however, found that the officers’ story was untrue, and that they had searched the man illegally, violating the Fourth Amendment. Since the gun could not be used as evidence, the case was thrown out. Weiser’s research indicates that this type of situation occurs more often than we might think.He provides that in the last six years there have been twenty similar cases in New York City alone, where police officers unconstitutionally searched suspects, often resulting in the release of criminals who illegally carry firearms (Weiser). The Fourth Amendment protects Americans from search and seizure without probable cause, and this includes searches for weapons by police officers. The fact that these particular officers violated the Fourth Amendment is unfortunate, because their behavior put criminals back onto the streets.However, there was nothing that the judges that heard the cases could do, because the Bill of Rights applies to all Americans, criminals included. While society might prefer that the Fourth Amendment not apply to criminal suspects, the Constitution was meant to protect all people. It would be unfair to be searched without cause, especially if a suspect was not carrying an illegal weapon. The amendment is important in that it protects every aspect of our personal lives.Without it, the police could barge into our homes and take anything that they wanted, confiscate our cars, or seize anything we carry with us, activities that certainly do not constitute a free democracy. In the article, A Witness Startles Court in Pellicano Trial, New York Times reporter David Halbfinger tells the story of a witness â€Å"pleading the fifth† in a Los Angeles c ourt room in April of 2008. The trial was that of Anthony Pellicano, a private eye accused of wiretapping on behalf of his rich and famous clients.During cross examination, witness Phyllis Miller was asked questions about her own involvement in the case. A lawyer got her to admit that she was guilty of a crime herself. After a number of questions were asked, of which she responded to, Miller refused to answer any more self incriminating questions, pleading the fifth. However, the responses she did give now have her facing charges of her own of perjury and fraud. The Fifth Amendment deals with double jeopardy, the due process of the law, and the testimony witnesses in trial.Specifically stating that no person, â€Å"shall be compelled in any criminal case to be a witness against himself† (Cornell University Law School). This amendment protects individuals from being forced to testify during their own trials, which might lead to a guilty verdict. The Fifth Amendment is very rel evant to society, in that it not only protects us from being charged multiple times for the same crime, but also allows us to keep quiet when we are on trial ourselves. Imagine a guilty man on trial forced to testify truthfully about a murder he committed.Most likely his answers would not be honest anyway, so why ask him to talk at all? Furthermore, imagine his wife testifying about what happened on the night of the crime. If the woman is asked questions about her involvement which might lead to a trial of her own, it is unfair to force her to speak. The Fifth Amendment in its entirety is important for Americans, because it deals with the protection of our personal lives and liberties. Being forced to testify as a witness to another person’s trial should not mean that we to be put on trial.In the article, Washington Mayor to Take Fight for Gun Law to Supreme Court, New York Times reporter Adam Liptak discusses a controversial gun control law out of Washington D. C.. That very strict law made carrying a gun, even two feet in your own home, illegal if you are not licensed to do so. The law was taken to Court and deemed unconstitutional. The mayor of the District of Columbia, Adrian M. Fenty, disagreed with the Court’s decision and challenged it in the United States Court of Appeals in May of 2007.The Court however, refused to retry the case, claiming it was within the limits of the Bill of Rights, so Mayor Fenty planned to take the case to the Supreme Court in July of 2007. Liptak asserted in the article that it was his belief that the Supreme Court would agree to hear the case (Liptak). The Second Amendment, which has always been very controversial, protects an individual’s right to keep and bear arms (Cornell University Law School). Many people believe that by limiting the rights allowed by the Second Amendment, violent crime rates would decrease.Still others want to keep their constitutional right to carry guns regardless of crime. The Se cond Amendment is very relevant in today’s society. In a world filled with criminals and violence, we deserve to have the means to protect ourselves, especially when many criminals carry illegal guns themselves. Imagine a robber breaking into your home in the middle of the night with a gun of his own. Most Americans would feel much safer if they had a gun to protect not only their families, but their property as well.Many people feel that by enacting gun control laws, we are putting ourselves at risk since many criminals own guns illegally anyway. The Constitution was written as a means of protecting certain civil liberties, one of which is life. Without the Second Amendment, we have no means of protecting our lives against the violent criminals who wish to hurt or kill us. In the article, National Briefing: South, South Carolina: Appeal to Supreme Court, the Associated Press introduces readers to the case of an imprisoned teenager in South Carolina.The teenager, who at the a ge of twelve brutally murdered his grandparents and burned down their home in 2001, was sentenced to thirty years in prison for his crime. At his trial, his lawyers claimed that his crime was a result of a medication he was taking at the time, Zoloft. When the boy was found guilty, and the sentence was announced, his lawyers planned to take the case to the Supreme Court for violating the Eighth Amendment. The Eighth Amendment protects Americans from cruel and unusual punishment, excessive fines, and excessive bail (Cornell University School of Law).Meaning that, certain crimes should not be punished with extreme sentences, huge bail amounts, or an unreasonable amount of years in prison. For a case such as described above, the punishment seems most reasonable and most likely the teenager will remain in prison. However, sometimes criminals are punished excessively for the scope of their crimes. The Eighth Amendment is very relevant in today’s society, because it protects us fro m being punished to greatly for a small crime. Imagine being given the death penalty for a parking violation.Obviously a punishment such as this would be a violation of the Bill of Rights, and should be. However, without the Eighth Amendment things such as this could happen all the time. We could serve ten years in prison for stealing a piece of bubble gum from the candy store, or be arrested for failure to pay a speeding ticket and have bail set at a million dollars. This type of punishment would be unfair, excessive, cruel, and most definitely unusual. The Eighth Amendment only protects us from such unfair treatment, and therefore is very important in a country built on fairness and freedom.Reflection Honestly, the Bill of Rights is probably the most important part of the Constitution. It protects our freedoms and rights from being taken away from us, and since our country was built on that foundation, it is important that we retain our personal rights. I do not really believe tha t any one of the first ten amendments is more important than the others, but it seems that the First Amendment is the one that is violated the most often. It also seems to be the one amendment that Americans value the most out of the ten.Without the First Amendment, should one of the others be violated, we might not have the right to speak up about it in the first place. I also think that the Eighth Amendment is very critical to our country. In other countries people are thrown in prison and put to death for doing silly crimes and that is wrong. The writers of the Bill of Rights were very clever to include this amendment because it protects us from being treated inhumanly. Overall, I think that all of the first ten amendments work together to protect our rights and freedoms, and thankfully they are usually obeyed.From this assignment I have learned a lot. I have always known that the Bill of Rights is important, but I never realized how often it is violated on an individual basis. A s a citizen of the United States, I am grateful for the rights I have been given by the Constitution. Many citizens of other countries are not so lucky, and I am afraid that many Americans take these rights for granted. I also did not realize how often new amendments are proposed, and moreover, how irrelevant some of the proposed can be. From my research I learned of one amendment meant to define and protect marriage between a man and a woman.It is very interesting to me what some people consider a personal right. I think that without the Bill of Rights, the Constitution itself would be very vague. Since it speaks of certain civil liberties, it was only logical to list those liberties within the document. When we govern by and enforce the Constitution, we are guaranteed these most important rights and freedoms, which make America a country that is privileged and different from most others across the globe. Thankfully our founding fathers envisioned a nation that was democratic and f ree.Therefore, the Bill of Rights is incredibly valuable to our country and the rights and freedoms that we are given, because without it we might not have understood exactly what America was meant to be. I can honestly say that I learned a lot by working through this project, and I think that all students in the United States should have to do similar work to appreciate what they have. Works Cited The Associated Press, â€Å"National Briefing South; South Carolina: Appeal to Supreme Court. † The New York Times 12 May 2008 14 May 2008 . Cornell University Law School, â€Å"Bill of Rights. † Constitution. 2008. Cornell University Law School. 14 May 2008 . Halbfinger, David. â€Å"A Witness Startles Court in Pellican Trial. † The New York Times 12 May 2008 14 May 2008 . Liptak, Adam. â€Å"Washington Mayor to Take Fight for Gun Law to Supreme Court. † The New York Times 12 May 2008 14 May 2008. Renquist, â€Å"Boy Scouts of America and Monmouth Council, et al. , Petitioners v. James Dale . † Findlaw for Legal Professionals. 2008. The United States Supreme Court. 13 May 2008 . Weiser, Benjamin. â€Å"Police in Gun Searches Face Disbelief in Court. † The New York Times 12 May 2008 14 May 2008 .

Capitalism and Our Society

Capitalism and Our Society Essay From the very dawn of intelligent human interaction to the present day,the concept of capitalism has dominated the way we trade goods andacquire wealth. Except for the necessity of a simple communist society inpre-modern times, or the noble humanistic notion of a socialist society,the free market has always been the most efficient way to run the economyonce the most basic needs of life have been satisfied. Only during thelast several hundred years has the idea of a modern democracy beendeveloped and applied through the modern state. These two concepts arethought by some to be interrelated, but contemporary critics of theliberal form of democracy seek to separate the two notions of capitalismand democracy. However, when examining the evidence of the relation ofthe two, let us not use the altered conceptions or versions of theseterms, but rather analyse them by their base meanings as we have come tounderstand them. After this analysis of the terms and a resultingstipulation of what the ir base meanings are, critics may say that anyfurther analysis of the relationship between the two terms would betainted by their supposed definitions. The problem with this is thatwithout a common frame of reference between the two, no comparison wouldbe logically possible without considering an infinite range of possiblemeanings. With this technical matter aside, the analysis will continuewith an investigation into arguments both for and against the separationof the two terms, and then an evaluation of the true nature ofcapitalismrsquos relationship with democracy. Specifically the freemarket economy dictating the actions of any democratic regime. After thistask of evaluation is complete, the argument will conclude withillustrating how capitalism will actually lead to a more liberal form ofdemocracy. The first step of this investigation is to make some attempt to achieve acommon frame of reference between the two terms. Literally, democracy isthe rule of the people. Specifically, it is the organization in place toallow people of a specified area, through organized elections, to givetheir uncoerced opinion on who they want to represent them in government,or what they want government to do for them. The underlyingpresupposition is that government will always obey the command of themajority of voters. There are many limitations to democracy, such as thefact that people can only vote YEA or NEA on a specific topic area, thusproducing a dichotomy of choices that may not necessarily offer asolution to a problem. Also, people must leave most decisions to thepeople they elect, since they donrsquot have enough time to continuallyvote. However, the focus of this work is not to delve into this area ofcontroversy, but rather to take this understanding of democracy as thestipulated definition for this work. One critical distinction must bemade regarding Bergerrsquos understanding of the term, and that is thatthe term democracy does not include all the civil and human ri ghtsassociated with liberal democracy. Similarly, by capitalism, this work will not use any other connotation ofthe term other than describing the free market economy, where there isprivate ownership of property, and the economic freedom to buy, sell, ortrade with whomsoever you chose. The critical element of the term is thatthere is limited government in place to enforce contracts and to providea safe trading environment. Another specific meaning given to capitalismis by Friedman, who describes capitalism as economic cooperation, whereboth parties are benefiting from the trade, provided that the trade isvoluntary and informed on both sides. READ: Freedom and Opression in Literature EssayThe next step in the investigation is to analyse some of the argumentsthat capitalism is separate from democracy. Dryzek argued that anindividualrsquos consumer preferences wereproperly expressed in the economy, while the same persons politicalpreferences were expressed in politics3. This perspective indicates thatthe capitalist economy is a separate entity form the democratic politicalsystem, because these are two different institutions into which anindividual can state his or her preferences, depending on whether theyare economically or politically motivated. On the other hand, history hasgiven many examples of how a personrsquos economic preferences have beenstated in the political forum, such as voting for a politician that haspromised to reduce taxes or to establish free trade between two states. That same person could only express those preferences in the politicalforum, because they alone would have no power to change the structure ofthe economy such that it would seem advantageous to lower taxes

Strategies for Implementing Accounting Software Systems within SMEs Essay

Strategies for Implementing Accounting Software Systems within SMEs - Essay Example Under these circumstances it is essential to conduct a detail research all factors that help SMEs in providing good corporate governance while preventing accounting crime through careful selection of accounting software. This project, therefore, will provide advice on selecting and implementing appropriate information technology tools or software among hundreds or more available accounting software packages currently available in the market. AMI-partners tell "[in the U.S. alone] small businesses [] spent $86 billion on IT products and services over the past 12 months [in which] spending on IT products and services grew by 11 percent" (Small Business Computing, 2003).1 The project, for that reason, will discuss various considerations need to take into account for SMEs when selecting and implementing accounting software. In compliance with the issue, Lisa Kanarek (2004), the founder of HomeOfficeLife.com and the author of some books on home office business, says that deploying high tech technology like accounting software should consider several items in order to ensure increased productivity effectively and efficiently. For that reason, the product of this rese... ploying high tech technology like accounting software should consider several items in order to ensure increased productivity effectively and efficiently. For that reason, the product of this research is list of several appropriate considerations for SMEs in selecting and implementing accounting software packages that match their operational needs while taking into account strategic software implementation strategies obtained over the courses of the research. Problem to be Solved and Worth Selecting the best accounting software become challenging task since it will determine whether the company have spend money for useful software package or vice versa. There are thousands or possibly millions of standard and customized accounting software available in the market. To figure out the number of accounting software, we can try to use 'accounting software packages' as keywords word while searching out with Google. We might be surprised to see that there are about 1,690,000 sites about accounting software packages. Although the number does not reflect the exact number of accounting software, at least, it indicates the growing concerns on the development of accounting software packages. The vast number further implies that ones should have appropriate tools in selecting and then implementing suitable accounting software that match their diverse needs and characteristics. This situation suggests we should perform thorough research and understand what we needs and expect from accounting software packages so that the software will be supporting tools for managements in assessing the accounting performance while acting in accordance with good corporate governance. Unfortunately, there is no common rules determining the way we should take in selecting and implementing

Banking Secrecy Laws Essay Example | Topics and Well Written Essays - 500 words

Banking Secrecy Laws - Essay Example The article talks about the evil practice of evading taxes and the topic has been narrowed down by the author and primarily focuses upon the citizens of Switzerland. There are about 52000 American depositors who have intentionally hidden some information regarding tax evasion with the help of their Swiss Bank accounts, the Swiss authorities are known for their secrecy and this is a double edged weapon and it is certainly proving out to be that way. The US government is putting extreme pressure on the Swiss government to provide them with information of the American citizens who have Swiss bank accounts. The US government has even launched a civil suit in Miami to get access to this pivotal information. The US government firmly believes that the American citizens have hidden their potential worth of about $ 14.8 billion in various Swiss bank accounts and recently a Swiss bank by the name UBS provided information important information to the US authorities of as many as 250 US citizens who have their bank accounts with the bank. The Swiss government is trying really hard to implement a tax system which will complement their secrecy but this has not been implemented yet. The French president has also got involved in this and he recently said that Switzerland would be put in a black list of the G-20 members for being a tax- haven nation.

Resume Essay Example | Topics and Well Written Essays - 500 words - 3

Resume - Essay Example My ardent interests in the academics and commitment towards the wider ramifications of good educations have always encouraged me to put my best in all areas of academia. The turning point had come when I immigrated to America in 2004 for advance studies and came to live with my grandfather who was residing in New York. He had always been a role model for me and he had been a strong pillar of support for me and my family during the turbulent political times when USSR was on the verge of breakup. His inimitable spirit and courage during his fight against cancer, became my inspiration for doing something constructive in this area. This has become a mission of my life and I know that someday, I would be able to contribute something positive which would help alleviate the sufferings of the cancer patients. I am hopeful that my admission into the research study would facilitate towards opportunities that would help me realize my long term objective of becoming a worthy scientist who would help the society at large through his research efforts to conquer cancer which is increasingly becoming more

Technical-rational approaches to organisation have little relevance to Coursework

Technical-rational approaches to organisation have little relevance to managers in the current business environment. Discuss - Coursework Example The technical-rational approach to organizations is the process of reducing actual practices to a set of particular competencies and revising and practicing them regularly for the purpose of learning and assessment. A technical-rational approach to organization identifies core competencies and then tries to build an environment supporting exchange of knowledge and a system that can measure performance and ensure quality. Technical-rational approach is a part of the classical school and scientific management and is often regarded as the bureaucratic organization studies. It is called so because people in organizations have a defined set of tasks and responsibilities. Moreover, organizations also have hierarchical structures of reporting in the classical approach, which means that employees report to one another and can also have management responsibilities. Each organization have their own set of rules and procedures for the completion of tasks, and the position of all the employees d epends on their abilities and are judged on merit. Another important aspect of technical-rational approach to organizational studies is that all the employees are supposed to act in an impartial and unemotional manner with the well-being and goal fulfilment acting as the motivation. The economic growth along with increasing number of organizations also resulted in increasing the technical-rational approaches towards organization. As organizations continued to grow and expand in all directions, the number of jobs also increased as well as the requirement for specialized people expert in a single particular area. While the technical-rational approach to organizations gained tremendous popularity, it also had a number of disadvantages with a major one being the fact that employees would not be as effective if they perceive the rules and procedures as

Compare two suspension bridges Essay Example | Topics and Well Written Essays - 1500 words

Compare two suspension bridges - Essay Example It is worth noting that both the Rhone River- Roquemaure Bridge and the Verrazano-Narrows Bridge in New York are suspension bridges, with the latter having the distinction of being the longest bridge of its kind in all of the United States (Kable 2013; Denenberg n.d.). The Roquemaure Bridge spanning the Rhone River in France, on the other hand, is a suspension bridge that came to replace an older bridge known as the 1835 Roquemaure Bridge, which still has a section in existence astride the present bridge, as a relic. The bridge is noteworthy for being one of 42 bridges in history that have spanned the Rhone River, and has steel as its key structural suspension cable material. consisting of two lanes, and three suspended spans, one main span and two side spans. It is currently in use and serving a useful function being used as a thoroughfare crossing the two sides of the Rhone River and providing commuters with a way to get through to the two sides with its two lanes, one going in opp osite directions and serving the needs of the surrounding population through time (Denenberg (b) n.d.; Denenberg (c) n.d.). The Verrazano-Narrows Bridge is impressive in its history and its characteristics, having been made with a keen eye to the engineering and technological considerations and complexities in building such a long suspension bridge span, and mindful of the environmental conditions that the bridge must be able to weather year after year. For instance, each of its towers have a height of 693 feet, and these towers have deviations in terms of top and bottom. That deviation has been measured to be 1 and â…  inches. The deviations are due to the need for the bridge to take into consideration the curvature of the earth, given that the distance between the towers is 4,260 feet. The towers have individual weights of 27,000 tons, and are held

Ethics Project Case Study Example | Topics and Well Written Essays - 500 words

Ethics Project - Case Study Example This is because the company might not be able to establish the efficacy of the other levels of the client’s security system that were done by another or other computer network security companies (George 45). The risk aversion principle supports my recommendation because the event of liability for a security breach would tarnish the reputation of the company making it lose the trust of its many clients when it would easily borne the loss of one potential client. When declining to grant the client’s request, the CEO would need to provide the client with sufficient information on all potential risks involved for both the company and the client. This would comply with the guiding principle of the Association of Information Technology Professionals’ ideal of upholding honesty. Finally, my recommendation to decline the client’s request would be to benefit the many clients of the company by reassuring them of the company’s accountability. Based on the utilitarian principle, it would be better for the company to lose this potential client and safeguard the trust of its many clients (George 45). Snapchat’s actions were not ethical because they would have caused serious damages to its subscribers. As such, the first specific action that Snapchat should have taken would have been to verify whether the security vulnerability was genuine or not in order to be sure of the plan of action. Another specific action for Snapchat would have been to initiate containment measures based on the extent of the vulnerability or the accrued damages in order to attend to its corporate duty of taking care of its clients. The final action would have been to notify its clients about the security vulnerability and reassure them that it has contained it in order to demonstrate its accountability to its clients (Perlroth & Wortham p8). The actions of

'' reviewing and analyzing four articles contained in the book Essay

'' reviewing and analyzing four articles contained in the book Campaigns on the Cutting Edge book by Semiatin - Essay Example In essence, different platforms have been realized in terms of campaigns due to the increased adoption of the emerging technologies. Direct interaction between candidates and voters has increased (Semiatin 29). Candidates nowadays reach out to voters though their social media accounts or even those of their campaign teams. This type of interaction has made the voter feel involved in campaign even though they might not be physical present at the campaigns. Campaign management has been widely facilitated and enhanced through technology. Through modern ways of communication which are cheap, fast, efficient and convenient. A candidate in a different region can be able to coordinate with campaign team in separate regions. Through email, Skype, fast mobile communication and other forms, coordination is easier and efficient (Semiatin 67). It is worth noting that interaction among human beings has been facilitated through the use of technology. Coordination can be done remotely without neces sarily being there in person. To some extent, this has resulted to the minimization of resources that could be incurred in terms of transport and food. What is more, this has enabled carrying out activities simultaneously in a wider region, saving time, money and enhancing campaigning. By avoiding unnecessary movements during campaigns, the campaign affair has consequently become cheap and efficient. All this thanks to new technological developments around the world. Mobility has also been enhanced by technology. Increased movement within short duration of time has enabled campaign teams to cover wider regions and in that case attaining their set goals and objectives accordingly. Use of transport systems like the electric trains and air transport has enabled campaign teams cover wider areas and be able to change locations within the same day which would previously be cumbersome and tedious if not possible. Mobility has greatly helped utilize the limited time to the maximum. Saving s ome considerable amount of time means enough time for brainstorming on the next strategic moves and reducing pressure on the campaign times especially when deadlines and time becomes a constraint. Evolution from party driven to candidate and voter driven campaigns has been achieved greatly through technology. it is worth noting that emerging technology is nearly touching every aspect of life and in that case facilitating means through which other activities are carried out accordingly. Possibility of accessing a wider voter region simply through television is now enabled. Social media sites like Twitter and Facebook have not been left behind either. Initially campaigns would involve tedious ground coverage through campaign caravans or even numerous expensive flights especially when accessing remote regions. Evolution of cable TV with the easy and cheap accessibility has made it possible and enabled the wider population to only sit at the comfort of their homes and be able to get eve ry single bit of information about campaigns without necessarily attending rallies, leading to easier and more convenient ways of voter mobilization (Semiatin 81). Through embracing of modern digital ways of relaying news and information for example though visual and print media, campaigns have never been this efficient. In other words, the implementation of technology in campaigns has played a great part in determining how different activities are performed. Through

Jay Gatsby-Pathetic or Romantic Essay Example for Free

Jay Gatsby-Pathetic or Romantic Essay Jay Gatsby, undoubtedly the most love-stricken character in The Great Gatsby, has shown moments of both hopeless romanticism and over-obsessiveness. He has based the past five years on a woman whom he has met only once and might never meet again. His unrealistic dream of someday courting this â€Å"golden girl† has clouded his mind and made him act only in pursuit of this fantasy. Jay Gatsby is a pathetic character because he allowed himself to be consumed by his illusion that he and Daisy might ever end up together. â€Å"Gatsby bought that house so that Daisy would be just across the bay. † A stalker is defined as a person who follows or observes a person persistently, especially out of obsession or derangement, Jay Gatsbys’ â€Å"scrapbook† with â€Å" a lot of clippings† and pictures about Daisy shows that he has been following, and keeping track of, her movements for quite some time. At this point in the story, the question of intent might come into play, a person who favored Gatsby as a romantic can argue that perhaps he meant to give the scrapbook as a gift to Daisy when he saw her again, however, there is also a more menacing interpretation of this event, a man sitting in his living room feverishly hunting through newspapers and magazines for a glimpse of, or a story about, his prey. His â€Å"collection† truly shows the depravity and desperation of a pathetic man. Resorting to an attempt at bribery to get what he wants is another way for Gatsby to show that there is no limit to what he would do to meet Daisy again. Again, the argument could be made that Gatsby was simply trying to help a friend, yet if Nick did not have something he coveted, contact with Daisy, Gatsby never would have offered to help Nick â€Å"pick up a nice bit of money†. Nick may have denied Gatsbys’ help, but he did set up a meeting between Daisy and Gatsby. At Nicks’ house, before Daisy’s’ arrival, Gatsby is in a fervor trying to make the house acceptable for the meeting. Perhaps this was an attempt to seem worthy of her attention but more likely, this was Gatsby trying to look more important than he actually is, as was his flashy introduction to his home. Trying too hard to impress someone is definitely a pathetic act. â€Å"I know of nothing more despicable and pathetic than a man who devotes all the hours of the waking day to the making of money for moneys sake. † John D. Rockefeller. The same could be said about a person who devotes five years of his life on a longshot. His dream is a longshot because in order for it to work, Daisy must be unhappy with her marriage enough to want to give up a life of luxury for a life of love. While she flirts with Gatsby, she is just doing it to get back at Tom for having an affair. While she may appear to be discontent with her marriage, she would never truly want to give up living in the lap of luxury. Everything Gatsby did in the past five years was based on the dream that he and Daisy would be together, a romantic gesture but in the end a pathetic decision for a pathetic man.

Ethnicity and the Immigrant Experience Essay Example for Free

Ethnicity and the Immigrant Experience Essay When thinking about immigration, most individuals imagine all different types of ethnic groups traveling to a separate land away from their own. Most imagine America. Immigration, throughout history, has occurred within all types of ethnicities. When taking a closer look at the individuals living in America, it is apparent that everyone is not exactly like one another. Assimilation becomes a popular word used when discussing migration, and both positives and negatives come along with it. Two theorists that discuss the meaning of assimilation in their writings are Stephen Steinberg in his book, Ethnic Myth, and Milton Gordon in his book Assimilation in American Life. They discuss issues regarding assimilation and how they affect the nation as a whole. A novel written by Chang-Rae Lee titled, Native Speaker, gives specific examples as to how the assimilation process affects others and the migrants themselves, as also described in both Steinberg and Gordon’s books. In Steinberg’s book, Ethnic Myth, he discusses with his readers the issues regarding ethnic identity and assimilation. This is presented and explained in the chapter titled, The Atrophy of Ethnic Cultures. He first talks about the idea of the â€Å"melting pot† and how it should not be analyzed lightly. He gives a quote from John Higham that says, â€Å"Loud assertions of pluralism almost invariably betray fears of assimilation† (Steinberg, 59). This means that minority groups that try to maintain their cultural traditions may, in fact, risk assimilation by doing so. Another point he brings to the surface is that when looking back at second or third generations of a specific minority group, these people still can relate back to their original traditions and culture identity. He then says, â€Å"But can the same be said of the new generation which has known only the Americanized version of the original culture?† (Steinberg, 60). This is an obvious prevailing issue when it comes to preserving ones culture. An example within the novel, Native Speaker, would be when Henry, the main character described as a Korean immigrant, explains the history with his father. His father, living in America, would gather with friends and participate in ggeh’s, or â€Å"money clubs.† Here they would win money and eventually, that is all that mattered to the Korean group. The shift from typical Korean traditions to owning all this land and money in American became a vast transformation. Henry says about his father, â€Å"In America, he said, it’s even hard to stay Korean.† These alterations from one ethnic experience and tradition to another can be lost very quickly and potentially never be replenished. Throughout both Steinberg and Gordon’s writing, they both have similarities and differences when regarding assimilation. Gordon talks about these â€Å"ethnic meetings† which refer to assimilation. Throughout Gordon’s chapter titled, The Nature of Assimilation, he gives a numerous amount of definitions from theorists and writers that differ in various ways. In an essay that Gordon leaves the author anonymous in this chapter defines assimilation as â€Å"the process by which different cultures, or individuals or groups representing different cultures, are merged into a homogenous unit. Here Gordon talks about assimilation as positive, whereas Steinberg takes a different approach. Steinberg suggests that assimilation is not always a positive aspect simply because it can result in the loss of a cultural identity. This is present in Native Speaker because Henry continuously tries indulging himself into American culture. He cannot fully accomplish this, which essentially results in his wife, Lelia, leaving him in the beginning of the novel. As there are differences within Steinberg and Gordon’s readings, they do agree upon their understanding of the nature within assimilation. Gordon says that cultural behavior changes â€Å"may take place in the cultures of either one of the two groups, or there may be a reciprocal influence whereby the cultures of both groups are modified† (Gordon, 62). Steinberg agrees with this statement because he suggests that the changing of one’s culture is at high risk when incorporated into a different culture. He says, â€Å"The ethnic crisis only begins with the fact that the core elements of traditional culture have been modified, diluted, compromised, and finally relinquished† (Steinberg, 62). Both writers describe this lack of identity in one way or another. Assimilation is apparent in any society, especially America. People of different backgrounds continuously trying to come together to create one nation is a crucial aspect in society today. Steinberg, Gordon, and Lee all discuss how assimilation has issues when it comes to preserving ones ethnic traditions and identity. What they all convey to readers however, is the fact that the merging of cultures will forever be essential and inevitable. Works Cited Steinberg, Steven. The Ethnic Myth: Race, Ethnicity, and Class in America. Boston: Beacon Press, 1978. Print. Lee, Chang-Rae. Native Speaker. New York: Riverhead Books, 1995. Print. Gordon, Milton. The Nature of Assimilation. Oxford University Press, 1964. eBook.

Music and how it Effects Academic Performance

Music and how it Effects Academic Performance My study focuses on students at university level and why they choose listening or not listening to music while they are studying. My research is about music and performance. This fact is needed to be considered especially by the students a lot because it would help them increase concentration in their study materials and would improve their academic grades. It has been found that people who study with music have better GPAs and are higher achievers than those who arent involved in music. Music not only provides entertainment and beautiful sounds, but it has a remarkable effect on memory and learning. BACKGROUND Few years back there was a concept that music distracts the academic performance of students. Even my parents used to agree to this fact that music distracts the academic performance. But now researches show that music increases the concentration level while studying, solving problems. Now days most of the students have their own iPods and they study along with it.Advanced technology has made music accessible to everyone through internet. These people can just go on internet and through one click can download several songs of their choice in no time. Thats the reason I choosed this topic as my research. I wanted to know that does music really increases the academic performance of students. THEORETICAL FRAMEWORK Academic performance Pitch Tone Volume of music Music INTERVENING VARIABLES DEPENDENT VARIABLE My dependent variable was academic performance of students LSE. INDEPENDENT VARIABLE My independent variable in this research was music. INTERVENING VARIABLE Pitch Tone Volume of music NULL HYPOTHESIS There is no relationship between any type of music and students academic performance. ALTERNATIVE HYPOTHESIS There is a relationship between pop music and students academic performance at LSE. ALTERNATIVE DIRECTIONAL HYPOTHESIS There is a positive relationship between academic performance of the students and music. METHODOLOGY PARTICIPANTS My research was a group based study. In order to test my hypothesis a laboratory experiment with maximum interference in the work environment hence controlling certain variables in order to study the effect of those variables. Participants were students were chosen through random sampling from LSE. These group of students belonged to the BBA honors program. APPARATUS AND PROCEDURE I-PODs Test paper having 10 multiple choice arithmetic questions and 10 multiple choice questions on comprehension passage on presentation skills SAMPLE SIZE My total sample size was 60. Which were further sub-divided into control group and an experimental group of 30students each. These groups of students were then asked to solve the arithmetic questions, read the comprehensions in the presence of music. Students answered 10 arithmetic problems, and read comprehension passages and then answer the questions given at the end, without discussing it with their peers. Later, same test was given to the control group and they solved it in the absence of music. The sample was selected using table 11.3 from the book Research Methods for Business by Uma Sekaran. The experiment which I carried out was a lab experiment consisting of experimental group and a control group. In LSE it was carried out in J1 and H2 auditoriums simultaneously under normal room temperature. In J1 I had the control group who solved the given test without music and in H2 I had experimental group which solved the similar group with the music played in I-pods which consist of music in the background. In order to measure the reliability of my testing instruments, test-retest reliability technique was used in which a group of 7 students having GPA above 3 were handed assessment worksheet. After 5 days the same students were tested by making them solve the same worksheet and both the test scored were then compared. Results were positive. Hence this proved that the instruments were highly reliable. The test papers used to measure the academic performance of students had high content validity as it consisted only of basic mathematical questions and comprehension passage. RESULTS My study showed that students who solved the test in isolation performed lesser than the ones who solved the same test while listening to music on an I-Pod. In fact the students who solved the test listening to music did so much quicker than the latter. Percentage calculated in order to determine the performance level of the groups through the marks obtained. i) Experimental Group 86.70%(520/600*100) ii) Control Group 56.50%(339/600*100) DISCUSSION Mental performance can be enhanced by exposure to music. As this research and also similar types of researches conducted worldwide showed positive results so it would be a better suggestion for the students to listen to music while reading any type of material and solving any kind of mathematical problems so as to increase their concentration level. Also music is believed to provide soothing effect to the brain cells so it is in the great advantage of the students to listen to music while reading and solving math problems as it would make them more focused on the material being studied and also would make their minds relax. ACKNOWLEDGEMENTS I am grateful for the cooperation and interest of my professor, Mr. Humair Hashmi, who guided me in every step of this research. It would have been impossible to finish this report without his supervision. I would also like to thank students of LSE for participating for taking the time out and participating and making this research possible. REFERENCES Textbooks Uma Sekaran (2000) Business Research Methods; a skill building approach. Fourth Edition Assessment Worksheet was taken from net and he questions were made with the help of Mrs. Asma Sattar and Prof. Shakeel Bhukari

Skin Deep :: Self Image Beauty Essays

Skin Deep We drove all the way down to New Jersey. We usually reserve NY/NJ trips for Korean grocery shopping and long weekends. It was a perfectly nice March day out—brisk, but sunny, with just enough warmth for a light jacket. This was my dad’s idea. I was pretty against the whole thing, but I decided to give it a try; it wouldn’t hurt to try, would it? Ever since I was young I have had scars on my face from a severe case of chicken pox. The doctors worried that my face would be scarred much worse than it is. They gave my parents two options—sand my skin down to create smooth skin which could potentially cause worse scars and redness in cold temperatures, or do nothing and hope that the scars would disappear over time. My parents, hoping for the best, went with the latter choice. And some 18 years later, my father questioned this decision. Dr. Grace Kim got her bachelor of science in biology from MIT in 1995. My father found her office advertisement in the Korean community newspaper. She shared her office in Inglewood, NJ with two other doctors whose degrees from prestigious universities hung like graffiti on the walls. The office was softly lit and had a sort of Zen themed feel to it with bamboo shoots, rocks, stone tables, all classily done. The magazines spread across the rock table tops were plastered with skinny young Korean girls with perfect chins and tiny frames. I could sound out the words on the cover: â€Å"ooh-manz sen-suh† or â€Å"Women’s Sense.† The door opened and my name was called. My scars never really bothered me. I can remember the few instances when someone had noticed them and asked about them. But having someone specifically appointed to sit, stare, examine, and evaluate what â€Å"your biggest problem areas are† is not the highest rung on the self-esteem ladder. There are some days I don’t even notice my scars; then again, there are days they seem to pop off my face eclipsing my otherwise clear complexion. Dr. Kim’s remedy for my scars was to cut the â€Å"more noticeable ones† using a very precise eyelet cut, stitch, then after healed, use laser technology to smooth the scarring from the stitches. Each eyelet cut would cost $200 and â€Å"with my condition† could cost over $2000. But before any services could be rendered, her exclusive line of skin emulsifying products must be used 6 weeks prior to surgery.

Daniel Pearl :: essays research papers

WASHINGTON (CNN) -- Intensive negotiations are under way with Pakistan for the extradition to the United States of Ahmed Omar Saeed Sheikh, the top suspect in the kidnapping and killing of Wall Street Journal reporter Daniel Pearl, the White House said Monday. Other government officials said that federal prosecutors from the U.S. attorney's office in Washington are working on bringing criminal charges in the case. But officials refused to comment on how soon a grand jury might bring any indictments. Asked Monday if the United States is interested in bringing a criminal case against Sheikh, President Bush said, "We're always interested in dealing with people who have harmed American citizens." White House press secretary Ari Fleischer said that the United States "would very much like to get our hands on Omar Sheikh and anyone else responsible for the killing of Daniel Pearl," noting that Pakistan is a sovereign nation and will continue its judicial process. "We will work closely with Pakistan to try to achieve that outcome of bringing them to the U.S.," Fleischer said. A Pakistani Embassy official in Washington, Asad Hayauddin, said that the two countries are engaged in discussions about the issue. Hayauddin said he doesn't know the status of the talks, adding that "Pakistan has always cooperated in bringing people to justice if required" and if there's a legal justification for a transfer of a suspect to U.S. custody. The United States signed an extradition treaty with Pakistan in 1931, and it went into effect in 1942, when Pakistan was under British control, Fleischer said. Hayauddin said that treaty was used to extradite Ramzi Youssef, convicted in the 1993 World Trade Center bombing, and Mir Amil Kasi, convicted in the 1993 shooting deaths of two CIA employees, from Pakistan. Bush expressed satisfaction with Pakistani President Pervez Musharraf and his government's handling of the Pearl case. "I could tell from the tone of his voice how distraught he was, how disturbed he was that this barbaric act had taken place in his country," Bush said, referring to a recent phone call from Musharraf. "He knew full well that those killers did not represent the vast majority of the people in his own country, and he vowed to me on the phone that he would do everything in his power to chase down the killers and bring them to justice." U.S. indicted suspect last year

Essay --

This paper aims to describe the role and function of protein Helicase. "Helicases are enzymes that use ATP-driven motor force to unwind double-stranded DNA or RNA" (Wu, 2012). First discovered in E Coli in 1976 (Abdel-Monem et al, 1976) with the first eukaryotic helicase protein discovered soon after in 1978 (Hotta & Stern, 1978). Since these discoveries, many more similar enzymes and proteins have been discovered. It breaks the hydrogen bonds formed between opposing strands of DNA with energy formed through the hydrolysis of ATP to ADP and inorganic phosphate (Hartsuiker, 2013). The separation of strands is necessary as newly formed strands need to be transcribed using the nucleotide sequence of an open DNA strand. The protein is built around 6 sub-units which form an hexameric ring with assymetic symmetry. The biochemical properties of helicases are all very similar however, the presence of specific motifs (short chains of DNA, primarily used for structure) alters which family of helicases they fall into, how that specific helicase will work and subsequently; mutations in these specific motifs will cause specific differences in protein synthesis. There are 4 'Superfamilies' created through differentiation of 7 conserved motifs, roughly made from 300-500 amino acids(Hall & Matson, 2002). All helicases covered in this paper belong the largest family(Unmate et al, 2011) Super Family 2 (SF2) which are recognized by 9 conserved motifs. XPB and XPD are both DNA helicase structures, mutations in their helicase motifs can cause Xeroderma Pigmentosum (XP) and similar diseases. XPD and XPD's cellular functions involve Nucleotide Excision Repair, which removes DNA; damaged from UV rays. During Xeroderma Pigmentosum, these damaged stran... ..., similar to BLM, XPD, XPB, and WRN is found in Super family 2 and is a part of the DEAH box helicases. These helicases are involved in nuclear transcription and control of gene expression (De La Cruz et al, 1999). Mutations to this gene coding protein can result in an individual suffering from ATR-X syndrome, causing psychomotor retardation, ÃŽ ±-thalassemia and the expression of abnormal phenotypes in both the genitals and face. A 2kb deletion mutation has been observed in the XH2 gene, removing both coding and non-coding sequences. This mutation results in the down-regulation of ÃŽ ± - globin, this irregular haemoglobins are produced which directly results in ÃŽ ± - thalassemia (Gibbons et al, 1995). The mutated globin proteins have a lower affinity with oxygen, thus less oxygen is in the blood, and less oxygen reaches the brain which can trigger psychomotor retardation.

Understanding the Rise of the Environmental Movement Through

Understanding the rise of the Environmental Movement through the use of Max Weber’s 4 types of ‘Social Action’ Sociology 101 – Laura Meehan Historically, while industrialization and production have flourished, there has been little concern regarding the environment’s well being. However, now more than ever, there has been a growing awareness and acceptance of environmentalism, as people begin to realize that the large-scale environmental destruction we have caused, cannot be mended or manipulated by technological fixes.This somewhat ‘new’ movement to enter into the political arena claims it is necessity that the foundations of modern industrial society have to be challenged and restructured, as well that we must transform our social actions in order for it to succeed. Through the use of Max Weber’s 4 types of ‘social action’, we are able to better understand and analyze the reasons for change, progress, and setbacks w ithin the environmental movement. To begin with, in sociology, ‘social action’ refers to â€Å"all human behavior when and in so far as the acting individual attaches a subjective meaning to it† (Anderson, Karen L. 2012), â€Å"Thinking About Sociology: A Critical Introduction† (p. 155). ) Additionally, as defined by Weber himself, social actions â€Å"[are] interpreting the meanings which men give to their actions and so understand the actions themselves. † (Matthews, Eric (1978), â€Å"Selections In Translation† (p. 7). ) Point in fact, there are four types of ‘social actions’: 1. Goal rational: social action motivated by specific goals, 2. Value rational: social action motivated by weighing goal and how it is achieved, 3. Affectual action: social action motivated by emotions, and 3. Traditional action: action motivated by a tradition or custom.Therefore with specific regards to the environmental movement, value rational and af fectual actions are the most relevant social actions. Generally speaking, value rational is the absolute essence of this movement as it strives for more ethical approaches to consumption, while focusing not only on the goal, rather how it is achieved. A perfect example to compliment this is to take a glance at how companies are turning to ‘fair trade’ products, which are organized to help producers in developing countries make better trading conditions and promote environmental sustainability.Pursuing this further, another ideal example of how the environmental movement encompasses a value rational action is the ‘100km diet’. This ‘diet’ refers to only eating food grown or produced within 100 kilometers of your locale, and amongst other goals, promotes environmental sustainability. The diet reduces the amount of â€Å"food miles†-which is the distance food is transported from the producer to the store, including the emissions created-tha t each person's meal goes through. It undoubtedly captures the principle of value rational action, as it is entirely focuses on how ‘the goal’ is achieved.Consequently, the environmental movement also clearly demonstrates social actions motivated by emotions, or therefore, affectual action. Many parents have joined the movement in hopes that they will be able to give their children, grandchildren, and future families the same or better quality of life in which they’ve experienced in their lifetime. This action is directly driven by their emotions; the very thought of their children suffering in the future’s daunting changing environments pulls on their heart strings, and they join the movement to avoid a negative future.However in contrast, without allude to the less pertinent role of ‘goal action’ as well as ‘traditional action’, we would not be able to fully comprehend the restrictions as well as the difficulties the movement is faced with. First off, the issue regarding the restriction of the movement’s progress is owing to the fact that a large portion of post-industrial society is still focused on the capitalist mode of production. More specifically, they are focused on increasing production and feeding the starving mouths of consumerism.Capitalism urges surplus production, which can leave devastation destruction to the land in which it occupies; deforestation, toxic waste and pollution, oil spills, and much more. Pursuing this further, this portrays how the very basis of capitalism, is goal rational; governments or corporations have a set economic goal in mind, and will essentially put their ethics on a shelf, in order to achieve their goal. This can stunt or sometimes bring the movement’s progress to a halt, as it can be a very grueling change as the environmental movement tries to hift the social action from a goal rational society to a value rational society. Similarly, the changes in which occupy the environmental movement are also limited by a multiplicity of people whom are reluctant to alter their lifestyles, as they are comfortable with the way they’ve always done things. This would clearly outline an individual, or group of individuals, in which fall under traditional action. They are comfortable with the lifestyle and traditions they have, and they are not willing to change, with the reason that it is ‘the way things have always been done’.This has been a great restriction for the movement, and may partially be driven by the fear of change and what will come. In final analysis, Weber’s four types of social action are useful conceptual tools for explaining and understanding contemporary social reality, as they allow us to analyze particular patterns that constitute the institutions, organizations, structures, and norms of society. â€Å"Social action (which includes failure to act and being acted upon) can be related to the past, present or anticipated future behavior of other people. (Matthews, Eric (1978), â€Å"Selections In Translation† (p. 26). ) Attempting to understand an individual or group’s actions and the results, is necessary to formulate an explanation of how society works, as well as how social change transpires. It can give insight on why a group or individual acted in a certain way, or predict how they may react in any future or hypothetical situations. In the same way, the more precise the ideal type, the more useful it is to devise classifications of groups or individuals and to produce hypotheses regarding the implication of their social actions. The more radically these ultimate values diverge from our own, the more difficult it is for us to understand them be re-living them through an act of empathetic imagination. † (Matthews, Eric (1978), â€Å"Selections In Translation† (p. 11). ) What is being outlined by Weber, is that social actions are not only useful i n an analytical sense, however they allow us to reason another’s actions from a different standpoint than that of our own.Consequently, another feature of these conceptual tools is to note how the actions of individuals must be analyzed to determine their consequences, since there may be unintended consequences to individual or group social action, or of the combined effects of each of these actions, which in turn can assist us in explaining contemporary social reality. In conclusion, social actions allow us to see a different perspective and understand why a group or individual acts the way they do, what motivates them, and how it can influence their social reality.Through the use of Max Weber’s 4 types of ‘social action’, we are able to clearly comprehend, analyze and predict reasons for change, progress, and setbacks within the environmental movement. Bibliography Matthews, Eric. â€Å"The Nature of Social Action. † Weber: Selections In Translati on. 1st ed. Cambridge, United Kingdom: Cambridge University Press, 1978. Pg. 7, 11 & 25. Print. Anderson, Karen L. â€Å"Chapter 6. † Thinking About Sociology: A Critical Introduction. Don Mills, Ontario: Oxford University Press Canada, 2012. Pg. 155. Print.

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Dominic Coles IELTS blog www. dcielts. com The bar chart below deputes the quarterly masterfessionalfit signal for common chord major US companies in 2012. Write a compensate for a university lecturer describing the chart. You should release at least one hundred fifty words. You should guide about 20 minutes on this task. Quarterly pro? t forecasts for three major US companies in 2012 1500 1350 1200 pro? t in trillions of dollars 1050 900 750 600 450 300 150 0 Jan-March Apr-June July-Sept Oct-Dec Microsoft track IBM Dominic Coles IELTS Blog www. dcielts. comThis bar graph shows the quarterly change in pro? ts for Microsoft, cut through and IBM in 2012. The ? rst head to note is that opus both Microsoft and IBM are predicted to show a substantial growth in pro? ts in this period, there is going to be little movement in the ? gures for Ford. It should alike be remarked that although IBM will start the course with the lowest margin, it is predicted to be the most pr o? give in company by the revoke of the grade. If we look at the numbers in detail we see that Ford is expect to make a ? st-quarter pro? t of around $825 million and this should rise marginally to $900 million by the end of September, precisely to fall back to its starting point by December. In stark contrast, IBM is predicted to show a steady growth in pro? ts throughout the year, shooting up from just over $180 million to exactly $1,200 million by the year? s end. After a dif? furore ? rst quarter where its pro? ts drop by around half to around $200, Microsoft is forecast to follow a similar course of steady growth from April to December, ? ishing at $600 million. notes 1. This report relates to future predictions. See the variety of phrase that refers to the future 2. The report starts by noting the devil main points general growth unconnected from Ford and that IBM moves from the least pro? table to the most pro? table 3. The secant paragraph deals with each company in turn. It is linked by the comparisons comparing Ford to IBM and then IBM to Microsoft 4. The word pro? t is repeated consistently but there is some effort to use synonyms or related phrases

Managing High Growth Brand-Starbucks

Submitted To Mahbub Hossain Course dent and return anxiety Ameri terminate Inter raceal University Bangladesh (AIUB) Submitted By caravan inn Samara Salsabeel 07-09162-2 . Mr. Mahbub Hossain Course Instructor dishonor and carrefour Management, sec-A Subject STARBUCKS CORPORATION Managing richly mystifyth bulls eye. skinny Sir, We atomic military issue 18 grateful to you for giving us the f entirely out to work on this representative study.We would also bid to express gratitude to you for your gracious cooperation and valuable guidance for preparing the report. Sincerely, caravan inn Samara Salsabeel (07-09162-2) Sadia Rezwana (07-09013-2) Kazi Masum (08-09933-1) Mohammad Abdul Kader (08-11783-2) In 1971, Seattle entrepreneurs Jerry Baldwin, Gordon Bowker and Zev Siegl premier opened Starbucks in Pike Place grocery store. At that time, Countrys study hot chocolate bean bean bulls eyes were engaged in imp s abolish outmanshipment war, therefore they wer e forced to use cheaper beans in their blends to abase costs.As a result there was a discip contention in deep brown tree consumption. To harness the emf of the foodie cocoa bean bean tree trend in the Seattle atomic number 18a, the nominateers of Starbucks experimented with the b ar-assed archetype of a store consecrated to selling solitary(prenominal) the finest cocoa beans and coffee brewing machines. This emphasis on tint social unit-bean coffee sell was fairly unique. Starbucks fit(p) flavor as its raising priority. The Starbucks management dedicated a great deal of their time and pecuniary resources to establishing strong relationships with coffee growers from around the human.In 1982, Howard Schultz, current chief executive off rubbishr of Starbucks recognized that the conservative note plans of early Starbucks management hindered the telephoner from reaching other potential coffee lovers. so he transformed Starbucks from a coffee retailer into a c afe business. He had a vision of expanding the scope and reach of the Starbucks brand. In admittance to selling only better(p) of kind coffee, Starbucks worked to read its stores with only the highest prime(prenominal) of everything, from coffee making equipment to the fixtures and furnishings to the medical specialty and ardeucerk.Each Starbucks store is conservatively designed to evoke the flavour of everything the guest see, touch, hear, smell or taste. The stores argon designed in much(prenominal) a manner that it gives a warm, inviting environment essential for giving Starbucks a acceptable coffee centered experience. The paints for winner for Starbucks in fixate the brand are 1. Starbucks was the basic to introduce burnt umber house with bountifulness coffee to American mart place. 2. invariable premium coffee. 3. It placed step as its top priority. 4. Starbucks established strong relationships with coffee growers from around the populace. . physical co mposition of dynamic management team with passing modern and creative employees. 6. Profitable compacts and joint ventures with nigh of the state of matters strongest corporations much(prenominal)(prenominal) as army Marriott, unify Airlines, Pepsi Co, Dryers and others. steel values of Starbucks 1. Top priority is the persona of its returns 2. Premium coffee experience 3. value relaxation over technology 4. Investing in intromission 5. Employees as colleagues and viewed as the most important assets of the corporation. The sources of candor of Starbucks are tag cognisance and brand ikon. notice cognizance and image are collectively known as brand acquaintance. Brand sensory faculty has been established through with(predicate) word-of mouth, partnership and selective and fruitful location of Starbucks outlets. Brand image is established through 1. premium coffee beans 2. brewing techniques 3. store designs, artwork and music 4. systematically good customer ser vice 5. Classy, romantic glory with reproducible store design that diddles five senses. frigid to Starbucks high harvest-festival strategy was the carefully aforethought(ip) intricacy of its specialty coffee stores to advancedborn markets throughout North America and stilltually worldwide.Hence geographical market expansion, joint ventures and partnerships are nearly of the strategies the corporation followed to grow the brand. However these strategies had both merits and demerits for Starbucks which dumbfound been discussed later in the report. in that respect are several things which are need for a corporation to become a world class spherical brand which are also discussed in the report. For Starbucks to become a world class global brand, it must overcome some major hurdling. In addition to hurdling, Starbucks has many a(prenominal) challenges which they need to meet in terms of American market. All these are discussed in detail in the report. SI description PAGE 01 Objective Of The score 07 02 Methodology of The repute 08 03 Limitation Of The brood 09 04 Starbucks Corporation At A Glance 11 05 supremacy Keys For Starbucks In mental synthesis Brand 12-13 06 Starbucks Brand Values 14 07 Sources Of fair-mindedness For Starbucks 15 08 Evaluation Of Starbucks Growth Strategy 16-18 09 Starbucks Challenges In Becoming A World Class Brand. 19 10 Recommendation 20 11 certainty 21 12 Reference/Bibliography 22 1. It rings a brief description of the corporation. 2. To know the following Success keys for Starbucks Starbucks brand values Starbucks sources of equity Starbucks growth strategies Starbucks hurdles and challenges in becoming a world-class brand. We have collected almost all data from the case study. Moreover, we have collected data from Annual Report published by the corporation. Reference books, study materials and the meshwork were also of great aid for the preparation of the report.The first and forem ost limitation was the time constraints. Gathering tuition on various aspects of the corporation was quite difficult. This is the curtilage we could not go to the in depth analytic thinking within the limited time frame. In less(prenominal) than a decade, Starbucks was transformed from a f takegling whole bean coffee retail chain into a globally recognized brand. In 2002, Starbucks was comprised of more than 5400 stores set(p) throughout North America, Latin America, the pacific Rim, europium and the Middle East. Growth of the corporations coffee retail business continued at a steady pace of ace store opening move a day on average, and annual tax revenue for 2001 topped $2. 7 billion.Moreover, joint ventures with some of the nations strongest corporations including Pepsi, kraft, Dryers and Capitol Records, allowed Starbucks to arrange a lucrative consumer mathematical increase division to complement its cafe business. Licensing partnerships with other companies such as United Airlines, ITT Sheraton and army Marriott further added to the growth of the Starbucks brand. Indeed, Starbucks rose to become one of the most impressive high growth brands in the 1990s. Despite this remarkable growth, some questioned whether Starbucks began to lose boil down as the partnership strove to constantly reinvent itself. Critics wondered if perchance the brand grew to a fault quickly rapidly to anticipate directioned on its core values and business objectives.In less than a decade Starbucks was transformed from a fledgling whole bean coffee retail chain into a globally recognized brand. By 2002 Starbucks was comprised of more that 5400 stores located throughout North America, Latin America the Pacific Rim, Europe and the Middle East. There were some success keys which accelerated the growth of the company, some of which are given below 1. The company had a strong and dynamic management team. The creative and highly innovative team monitored the problems of t he customer and the employees. They also found out effective solutions to the problems the company encountered at divergent stages of its operation.In other words, the key to the companys success and widespread appeal among loyal customers had al counselings been the employees, whose intimacy and dedication attracted customers to continue returning to the store. 2. joint ventures with some of the nations strongest corporations including Pepsi, kraft, Dryers and Capitol Records, allowed Starbucks to launch a lucrative consumer product division to complement its cafe business . 3. Licensing partnerships with some other companies such as united airlines ITT Sheraton and host Marriott further added to the growth of the brand. 4. Use of improved and smartfangled technology was another(prenominal) key to the success of the brand. This made it easier for the company to arrest the timberland of the products.Innovations such as the FlavorLock bags prevented harmful air and moisture fr om seeping into the coffee thereby preserving the quality and saving the company from much more real costs. 5. Starbucks was the first to introduce Coffee house with premium coffee to American market. 6. It placed quality as its top priority. To distinguish their coffee from the bland and tasteless store brands, Starbucks only purchased Arabica beans from a carefully selected electronic network of suppliers crosswise the globe, from places like Sumatra, Kenya, Ethiopia and Costa Rica. Arabica beans were selected because the beans chemistry is such that it can withstand high roasting temperatures, resulting in richer flavor. 7. Starbucks established strong relationships with coffee growers from around the world.Starbucks sought vendors who sold products that would protect and even enhance the arabicas flavor. This required the formation of partnerships across the globe with coffee brewing equipment suppliers who provided products that captured the essence of the coffee brewing trad ition. The brand values of the company are given below 1. The company placed quality at its top priority they emphasized on quality and never compromised with it. The Starbucks founders realized that if they wanted to enhance Seattles appreciation for fine coffee, they had to provide the best ingredients and brewing equipment to ensure that customers had the most enjoyable coffee experiences possible. 2.Employees are viewed as the most important assets and partners of the corporation. They were adequately instilld and trained to provide the best customer service. The knowledge and dedication of the employees attracted customers to continue returning to the stores. The employees play a vital role. This is because grape vine publicity can only be achieved if the company continues to recruit and fulfil talented individuals who can lead the company to new markets and communicate Starbucks strong values to the communities who knew little somewhat the brand. 3. Another brand value for Starbucks was investing in innovation. It made easier for the company to maintain the quality of the products.Innovations such as the Flavor Lock bags prevented harmful air and moisture from seeping into the coffee thereby preserving the quality and saving the company from much more square costs. The source of equity for Starbucks is Brand knowledge. Brand knowledge is the key to create brand equity because it creates derived function effect that drives brand equity. Brand knowledge has two components Brand awareness Brand image Brand image is the impression in the consumers mind of a brands total personality. Brand awareness is again consists of Brand recognition relates to consumers index to brook prior exposure to the brand when given the brand as a cue. Brand recall Relates to consumers ability to retrieve the brand from memory when given the product category.Brand awareness for the company has been established through word-of mouth, new channels partnerships and sel ective and fruitful location for Starbucks outlets. Brand image is established through premium coffee beans brewing techniques store designs, artwork and music systematically good customer service Classy, romantic atmosphere with consistent store design that meets five senses. Starbucks growth strategy mainly comprised of Geographical Market Expansion, Diversification and Partnerships. Pivotal to Starbucks high-growth strategy was the carefully planned expansion of its specialty coffee stores to new markets throughout North America and eventually worldwide.The first phase of the Starbucks expansion strategy focused on securing a major foothold in the Pacific Northwest while experimenting in other key markets that were farther a substance, further had a high potential for rapid growth in cities such as Chicago, Los Angeles, San Francisco, New York and Washington, D. C. Successful expansion throughout Florida, hello and Tokyo showed that fine coffee could be a hit in warmer cl imates as comfortably as in the cold cities. The Starbucks management team agreed of the companys massive expansion program by owning the operation by itself kinda of move franchising. This was a smart move because franchising runs the lay on the line of a possibility of ruining the brands image to some extent. Other dis advantages of franchising are Franchisees are self-employed there whitethorn be problems in ensuring that they all adhere to the operational methods that are designed to achieve uniformity.Failure by an individual franchisee will reflect badly on the whole franchise operation. The franchisee whitethorn have different objectives from those of the franchisor. In the long run, they may begin to resent the control exercised by the franchisor. This may cause problems in terms of policing the franchisee Diversification instrument developing new products for new markets. Some of the reasons wherefore it is advantageous for companies like Starbucks are Diversifi cation promises to be especially profitable To avoid dependence on a single product To streng past exist products by synergy To compete on all points with a rival firm To take advantage of byproducts.Although diversification strategy is risky, the company runs the risk of neglecting the exist products and introduces new products to new markets which are a dreadful move. Starbucks diversified with new products namely Frappuccino, a habitual bottled cold coffee beverage using extracts from Starbucks historied Arabica beans. Frappuccino put the Starbucks brand into supermarkets for the first time. In November 1999, Starbucks launched Barista ol occurrenceory property thermal coffeemaker which was positioned as a durable, genial and consistent way to brew coffee. Two new lines of patented products were launched in 1999 chocolates and hot cider. Starbucks also introduced a line of coffee blends, called Milder Dimensions that aimed at capturing demand for lighter roasted co ffees. Starbucks purchased Tazo Tea, an Oregon tea retailer, indicated a potential new trend for Starbucks to acquire companies as a essence extending product lines. With Tazo Tea, Starbucks hoped to attract new customers who were looking alternatives to coffee. With Starbucks geographical market expansion proceeding at a phenomenal rate and with much success, many companies across the country began to approach Starbucks with partnership proposals. that selecting the harm partner company or the wrong product to introduce with a partner could have devastating consequences for the brand. As a result, Starbucks entered into partnerships with companies who maintained the identical commitments to quality such as Kraft, Dryers, Pepsi, Host Marriott, and United Airlines.These partnership arrangements provided the company with a number of benefits given below Increased brand awareness Broader range of potential customers Exposing to new customers helped the company to check stronger brand image Partnership is a way so that consumers regard Starbucks as a world class brand. Partnership resulted in innovative product development. The Dryers joint venture with Starbucks led to the creation of six popular Starbucks coffee ice cream flavors that are marketed under the Starbucks name but produced and distributed by Dryers. Sales of these ice creams surpassed others such as Haagen-Dazs and increased to 54% in the class becoming the market leader. By partnering with Kraft, the second largest packaged-foods company in North America, Starbucks was able to benefit from Krafts extensive distribution network. The Kraft partnership also left the door open for Starbucks to explore the possibility of merchandising food products with the help of Krafts distribution and marketing expertise. Despite of the supra benefits the partnerships were providing to Starbucks, they also had problems There was a risk that the partner companies will not maintain the same quality, custo mer service and commitments because Starbucks was allowing an outside source to brew its coffee. Staffs and bartenders may not be well trained and may not provide adequate information to customers regarding Starbucks. In case, bad tasting coffee was being served to thousands of customers, then the brand would develop a negative connotation. For the supra problems, Starbucks were able to solve these problems so that Starbucks brand image would be harmed in the partnerships. The partnering companies were quick to remedy coffee quality problems by working with Starbucks to install more effective filtering devices in aircraft brewing equipment, and to better educate staffs of the partnering companies on how to protect on how to protect the quality of the coffee. Therefore, since Starbucks could overcome the problems, partnerships have proved to be beneficial.To make Starbucks a world-class global brand the followings are needed Production and distribution (saving costs and coffee qual ity). Marketing costs ( packaging and promotion ) major power and scope ( credibility, acceptance, social status, high quality, etc ) Consistency in brand image. Sustainability of core competences Uniformity ( controlling and coordination ) The hurdles which Starbucks must overcome are given below Consumer needs and wants in different cultures. People in different countries may have different coffee drinking behavior and coffee consumption. Consumer response of marketing mix (attitudes and opinions). Legal environment (different labor policies amid countries). Administrative procedures. In terms of American market, Starbucks biggest challenges are Biggest threat Dunkin Donuts Increasing of direct competitors in-your-face global marketing strategies Focus on overseas growth and brand development Despite Starbucks remarkable growth, it began to lose focus as the company stove to constantly reinvent itself. The brand was maturation too rapidly to remain focused on its core values and business objectives. Starbucks developed non cerebrate or other products, such as in November 1999 it launched Barista Aroma Thermal coffeemaker which was positioned as a durable, convenient and consistent way to brew coffee.In case of this coffeemaker the problems were, it was obturate the sightline and the traditional coffee taste was being lost. Hence in this case it can be recommended for semi-automated coffee machines and designing of proper layout for the coffee machines so that the machines do not block the sightlines. It also launched non related products such as custom made CDs and other amusement products. Although these have the advantages of increased brand awareness, improved brand image and enhanced parent brand, these products have the demerits of losing brand identity, core values and the company may end up with frustrated and confused customers.So it can be recommended to pull out unrelated diversification and focus on being number one in the cof fee business. Starbucks meteoric rise from a detailed local retailer to an international coffee bolide as one of the great success stories in American business in the last decade. The fact that Starbucks garnered such media and investor attention in the midst of the education Age without an ounce of tech in its product made this growth all the more remarkable. Incredibly, Starbucks achieved its market leader position largely without aid from advertisement campaigns. Instead, the company built the brand by relying on the quality of their products and services to induce free word-of-mouth advertising from customer to customer.As Starbucks continued to push for new product innovations and business opportunities as a way to differentiate itself from its competitors, the company ran the risk of straying too far from its original focus of spreading its oestrus for fine coffee. The ballooning size of the corporation suggested that the quality of Starbucks products and services, and th e strength of the companys relationships with its most value people, would need to be closely monitored. A larger, global Starbucks had to find the right balance in pursuing product- driven, people- driven, value- driven and sales- driven objectives. www. starbucks. com www. hoovers. com www. businessweek. com Strategic Brand Management, Keller, 2006 crush Practice Cases in Branding written by K. L. Keller STARBUCKS BRAND & PRODUCT MANAGEMENT Acknowledgement administrator Summary Table of Contents Objective of the Report Methodology of the Report Limitation of the report Starbucks at a glance STARBUCKSSuccess keys for Starbucks in brand make Brand values of Starbucks SRAR Sources of Equity Growth Strategies Starbucks- A Global Brand Recommendation Conclusion STARBUCKS STARBUCKS pic References STARBUCKSssS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS Brand & Product Management